Jan joins the Rose Team with over 25 years of Experiential Tourism –real-life experiences (RLE) that seamlessly engage business and personal travelers to participate in activities, interact with locals and immerse into the region’s heritage, nature, culture, and character. She specializes in a multidisciplinary approach to assist travel and visitor organizations to conduct a baseline Tourism inventory assessment to analyze the potential for a destination. Well-balanced strategic plans are developed, often combining resources in a partnership of community, business, and local talent.
To market targeted tourism, Jan examines the social stratification of potential visitors to customize the destinations’ narrative to inspire a vast array of multi-generational travelers. She is versed in using technology for travel planning and experiential videos. Even when traveling off the grid –visitors want to stay connected for the “Instagram Effect” – especially through social media.
Jan consistently gained national recognition for the development of intricate win-win regional promotional partnerships with marketing departments of entertainment venues: NFL Carolina Panthers, NBA Charlotte Hornets, NASCAR Charlotte Motor Speedway, NHL Carolina Hurricanes, Carowinds and Hershey Park Theme Parks and Carolina Renaissance Faire working with Paramount Studios, 20th Century Fox, Warner Brothers, and Walt Disney to promote films.
She was engaged in top NC cultural tourist attractions, Carolinas Aviation Museum and Levine Museum of the New South. Jan has collaborated with projects utilizing NC Commerce Small Town Main Street and NC Rural Center STEP programs and processes to embrace Small town values, historic character, scenic beauty and creative placemaking initiatives as an integral part the development and growth process.
Jan has earned dual Masters Degrees in Marketing and Tourism. Her thesis “Leisure Behavior of Couples in the Transitional Stage of the Family Life Cycle”, researched couples aged 45-60 and analyzed their selection process and reasons to participate in home-based, community/civic, social spectator and active sports. Choices were often dependant on their needs to socialize, achieve, make a difference, benefit society and add to knowledge or skills. This significant category of leisure consumers had more free time, disposable income and willingness to try new activities while still in good health and active. The study was purchased by the North Carolina Division of Tourism for providers of leisure activities to obtain a better profile of the users in each activity category in a market segment that is now one of the largest groups of tourism consumers.